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About us

Transforming Transport Businesses with the ‘Magic of Technology’ for over two decades

At HaulierMagic, our customers are at the heart of everything we do. Join our growing community of satisfied customers and together, we can embrace the power of technology and unlock new opportunities for growth and success.

HaulierMagic allows businesses in general haulage, pallet network, and freight Forwarding sectors to efficiently manage their businesses, thereby increasing transport operations, improving customer experience & empowering their workforce.

Our story

In recent years, B2C technology has made significant strides. For example, you can easily download an app, search among millions of products online, place an order and get it delivered to your doorstep within minutes. However, B2B software has not kept this pace over the years.

Even for simple business use cases, the B2B software adoption process can take six months or more along with substantial cost and manpower. In this ever changing B2B technological landscape, business owners clearly understand that ‘Digitise or Die’ are the only two options they have to grow while keeping their competitive advantage. However, it involves several barriers to adopt B2B technology, such as upfront cost, time to market, lack of relatability and high risk.

Since its launch in 2006, AWS has been transforming the IT infrastructure industry and have drastically reduced the adoption barrier, through their product offerings. We at HaulierMagic have invested heavily in our SaaS-Based TMS Software, to transform road haulage and transportation businesses into dynamic, highly efficient operations. With the pressure of tight margins on hauliers, our innovations in  TMS Solutions are well placed in the market to offer advanced software to reduce costs of service, optimise operations on every level, and improve profitability. We provide vertically deep yet easily configurable and simple products that can be adopted by customers for their end-to-end business operations.


Our mission is to empower small and medium haulage businesses with the "Magic of Technology," providing them with the tools and resources necessary to gain complete control, stay relevant, and remain competitive in an ever-evolving transportation industry.

Core Values


Our people are the centre of all our thoughts and actions. We always prioritise the needs of our customers and employees to create great experiences.


Building a culture of innovation with inspiration, where each individual feels empowered to push the boundaries and excel in their respective domains.


No problem is somebody else’s. We step up, and take ownership. We take extreme pride in what we do  and empower people to do their best work without getting in the way.


Work doesn’t have to be a “grind.” Nor does it have to be boring. We believe good work comes from having fun—not in spite of it.

Leadership Team

Vaibhav Mittal
'Tech Geek' with a flair for B2B Product Management' Private Equity' Industry Veteran
Paul O'Connor
Go-to-market specialist. ‘Route Accounting’ Industry veteran.
David Scott
Tech Geek  with Business Acumen.‘Transport’ Industry veteran
Saurabh Joshi
Led big scale events & implementations. ‘Customer Support’ veteran.
Chander Rawat
Result-driven global B2B marketing leader driving performance and growth.
Adele Sergeant
Experienced technology sales leader driving business growth through strategic solutions.'final mile and transport specialist'

Our partners

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