Author

Varun Singla

SVP Sales, HaulierMagic

Varun Singla is SVP Sales for HaulierMagic and RouteMagic. He has spent over 20 years in enterprise sales, presales and consulting across India, ANZ, North America and the GCC, building sales teams and commercial motions around operational software.

He writes about how operations-led businesses actually evaluate and buy a system: the questions that come up before anyone signs, the objections that matter, and where the money quietly goes in an operation still run on manual process.

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